Why Communication is a Strategic Skill Not a Soft Skill

Last week, I received a phone call from a leading organisation’s HR department asking me to conduct a “Soft Skills” program for their Team Leaders. When I asked few specific questions, then came the answer, “we need them to be better communicators with their clients, colleagues and managers.”

Communication is key in every aspect of our life, and it’s essential in organisations. However, most organisations see communication skills as one another good to have soft skill.

One reason why most communication training programs don’t work is they look at communication as a soft-skill instead of critical strategic skill. I talk about this in our Effective Business Communication workshop, which is a powerful blend of Effective Communication in Business Contexts with various Stake Holders.

For example, a senior manager who is greatly comfortable with picking up his desk phone might not be able to effectively communicate with a young executive who is extremely comfortable with his smartphone in texting instead of talking.

It’s imperative for the organisations to understand that mere communication skills alone will not, but when their executives learn effective communication in the right business context will make them great communicators.

As with all other skills, building this important strategic skill in your organisation needs the right kinds of interventions, training, support and practice. As a leader, you must understand that effective business communication is the most critical skill for the success of an individual or an organisation.

Let’s build business communication effectiveness in our organisations, which in turn will directly influence the overall profit margins, by improving the bottom line and top line performances.

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